Baxter is an executive film service company based in Cape Town. SquareBlok were tasked with naming, branding and website development. We chose the name as it has pedigree whilst still being approachable. With a roster of international clients, the name also needed to be easy to understand and pronounce.

Our client wanted the logo to convey capability and trustworthiness. This is achieved with a bold poster font, it’s not too fussy and has a strong character. The comma after the the word Baxter suggests the beginning of a question or request. This fits in well with the role of a film service company. The tagline, “Baxter is at your service”, further enforces this idea.